This whole #Mozilla Rally thing reminds me of Ghostery.
"Hey, here's a plugin to block trackers! Brought to you by a company that tracks you! Now your data is kept from our competitors and you feel safe."
It feel like signaling, not helping. It is the organic label on an apple in the produce store.
The social network of the future: No ads, no corporate surveillance, ethical design, and decentralization! Own your data with Mastodon!