Who doesn't want to get paid for the passion. I get that #podcast people want to make money. I also understand that change is difficult and part of my issue with pay for play podcasts.
However, it just feels so much like the way news and journalism have gone thanks to the ad model of revenue. Podcasts can be entertainment, but designing them to bring in money will affect content.
The joke is that "everyone has a podcast." That's amazing. It reminds me of when everyone had a blog.
Then social media came in and we started competing for likes, boosts, shares and eyeballs. Blogs died. Social media assimilates people and ideas in the way that clicks formed in junior high. Culture homogenizes or becomes us vs. them.
Blogs, and I would say #podcasts were conversations between individuals, not broadcasts competing for air time and ad dollars.
I feel like we are in this awkward phase of media. Years ago, there were 3 TV networks in the US. A hit show like M*A*S*H would get practically everyone in the country watching. Youtube's early days were similar.
Today, there's a lot of content on TV and Youtube and the number of views needed to be considered a success has fallen. Yet, everyone wants to be paid. The only way we know how to get paid in #capitalism is to compete.
We always want more. Sustainability is not a goal. When the Apple Podcast Subscriptions start to drop, it will be time to pivot. It will be less about the passion for the content and more about appealing to subscribers and advertisers.
This will not be every #podcast. Though it will influence the genre a great deal.
I think there has to be a difference between knowing your audience and performing for your audience. I will leave you with a quote from Neil Postman in "Amusing Ourselves to Death: Public Discourse in the Age of Show Business."
"Our priests and presidents, our surgeons and lawyers, our educators and newscasters need worry less about satisfying the demands of their discipline than the demands of good showmanship."
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